{"title":"Podiatry\u003eTrade books","description":"","products":[{"product_id":"podo-business-build-your-brand-paula-pelinska-butyniec-book-1-pcs","title":"Podo Business Build your brand Paula Pelińska-Butyniec - book 1 pcs","description":"\u003cdiv class=\"description-txt\"\u003e\n\u003cp\u003ePodo business, Paula Pelińska-Butyniec.\u003c\/p\u003e  \u003cp\u003eThe book Podo business is written by Paula Pelińska-Butyniec, a sociologist and political scientist with a specialization in political marketing, who has been involved in sales and marketing in the broadest sense all her professional life. She gained her experience in local media. The last decade she has been involved in working on the development of a leading podiatry brand in Poland.\u003c\/p\u003e  \u003cp\u003e“For many years, the idea of writing a book - a guidebook for podiatrists, in which they would find a number of tips and solutions for their business - was born in my head. The fact that podiatry in Poland is developing very dynamically is not disputed. However, often in the fervor of caring for the patient and developing practical skills podiatrists forget about their businesses. In the book “PodoBusiness” I have gathered together with a group of experts the ideas, information, solutions I have discussed with podiatrists over the past 12 years.\u003c\/p\u003e  \u003cp\u003eIn the 200 pages of the guide we cover the most pressing issues that professionals face every day, these include sales, communication, marketing, finance. We do not forget the basics, namely: how to start a similar business - formal requirements, we compare different forms of business, pointing out their strengths and weaknesses.”\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kappers \u0026 Co","offers":[{"title":"Default Title","offer_id":48552899772681,"sku":"152004","price":59.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/2846\/1065\/files\/152004_01_0210_ce4f725e-de9c-4053-a7cd-1761a4b151e0.jpg?v=1731751761"},{"product_id":"problematic-nails-in-the-practice-of-a-renowned-podiatrist-book","title":"Problematic Nails in the Practice of a Renowned Podiatrist - book","description":"\u003cdiv class=\"description-txt\"\u003e\n\u003cp\u003eProblematic Nails in the Practice of a Renowned Podiatrist - book, Daniel Abratkiewicz\u003cbr\u003e \u003cbr\u003e71 treatments discussed in detail and completed. Descriptions of cases, procedures and methods used regarding nail problems.\u003c\/p\u003e  \u003cp\u003eDescriptions of cases, procedures and methods used concerning nail problems such as: \u003cbr\u003e- ingrown and screw nails, \u003cbr\u003e- onycholysis and pseudomonas,\u003cbr\u003e- mycosis and psoriasis, \u003cbr\u003e- mechanical injuries and subungual haematomas, \u003cbr\u003e- onychogryphosis, exostosis, retronychia. \u003cbr\u003e~ The book is a compendium of knowledge about nail problems \u003cbr\u003e~ Over 400 case photos appear \u003cbr\u003e~ Practical tips and ready-to-use solutions prepared\u003cbr\u003e~ Active ingredients to support the therapy are discussed \u003cbr\u003e~ An overview of the podiatry tools used during treatments\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PODOLAND","offers":[{"title":"Default Title","offer_id":48552899969289,"sku":"151458","price":87.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/2846\/1065\/files\/151458_01_0210_1964b8cf-ec96-4be9-8556-db43fa6ab98a.jpg?v=1731759933"}],"url":"https:\/\/kappersenco.nl\/en\/collections\/podiatry-trade-books.oembed","provider":"Kappers \u0026 Co","version":"1.0","type":"link"}